Sony unveils DTV set strategy.(Brief Article)

Broadcasting & Cable, September, 1998 by Dickson, Glen

Will sell direct-view HDTV set While most consumer electronics manufacturers are rolling out huge HDTV projection systems for their first digital television sets, Sony is introducing a 34-inch direct-view HDTV set as its first DTV product offering. Sony executives say they went with a midsized direct-view model over a large-screen rear-projection set because they believe their picture-tube technology offers the best picture quality for HDTV, and because they think there's a bigger market for a 34-inch set than for a 55-inch or 70-inch model.

"We also like to do what our competitors don't," admits Jim Palumbo, Sony vice president of consumer television products. Sony's KW-HD1, a widescreen, flat-screen set that uses Sony's proprietary FD Trinitron picture tubes,...

Read the rest of this article with a Free Trial at HighBeam Research.

Premium Content Partnership | HighBeam Research provides an in-depth online archive library of reference works.