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Industry: Email Alert RSS FeedSammy Sosa-Mark McGwire home run derby helped send ESPN.com's numbers soaring to a singleday high of 11.4 million.(Brief Article)
Broadcasting & Cable, September, 1998
The National Football League and the Sammy Sosa-Mark McGwire home run derby helped send ESPN.com's numbers soaring to a singleday high of 11.4 million page views on Sept. 13. ESPN also credited more frequent on-air plugs for a nearly 500% jump in traffic over online activity on last year's second NFL Sunday of the season.
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