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Industry: Email Alert RSS FeedMicrosoft strikes $60 million MSN search deal.
Broadcasting & Cable, September, 1998 by Tedesco, Richard
Two weeks after the beta release of Microsoft Network's own search engine, Microsoft has sold four prominent search engines a $60 million year-long lease for real estate on the radically revamped Microsoft Network. Cast now as a practical Web portal, MSN will offer PC users access to Infoseek, Lycos, Compaq's Alta Vista and the Snap Internet portal service now partly owned by Microsoft partner NBC.
The four search engines will pay for highlighted placement on MSN and a guaranteed number of impressions over the next year. Invoking a familiar Microsoft mantra, Laura Jennings, MSN vice president, called the deal "a win for customers of MSN." The default search function on MSN will be the MSN Internet Search engine from HotBot, scheduled to move...
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