Media Industry
Industry: Email Alert RSS FeedThe A Team.(Geraldine Laybourne, Oprah Winfrey, Marcy Carsey, and women's cable programming venture Oxygen Media)(Company Profile)
Broadcasting & Cable, November, 1998 by Petrozzello, Donna
Oprah joins Laybourne, Carsey in all-star cable programming venture It's an axiom that an independent company cannot launch a basic network in cable today. But the rules seem to bend in the rarefied air occupied by Geraldine Laybourne. Laybourne's Oxygen Media-a venture that now includes Oprah Winfrey's Harpo Entertainment and the Carsey-Werner-Mandabach TV production team- looks like it may beat the odds late next year with a network aimed at women.
The 24-hour service, which is sharing the Oxygen name for the moment, already has won a carriage commitment from Tele-Communications Inc. and is winning support of other MSOs. "I didn't need a serious pitching on it; I just needed to understand what it was and who was behind it," says Bernard...
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