Media Industry
Industry: Email Alert RSS FeedCBS lines up with PVI on first down.
Broadcasting & Cable, November, 1998 by Anderson, Karen
CBS Sports has signed a deal with virtual signage firm Princeton Video Image (PVI) to use PVI's electronic imaging technology to create imaginary first-down lines during its NFL telecasts. The PVI Live Video Imaging System, which is similar in application to a SporTVision system used by ESPN for its Sunday night NFL telecasts (B&C, Sept.
28), will show viewers the location of the first-down line while play is in progress. The PVI technology was scheduled to debut during CBS's telecast of the Pittsburgh Steelers/Detroit Lions game on Thanksgiving Day, followed by use during the New York Jets/Buffalo Bills game on Dec. 19, the Kansas City Chiefs-Oakland Raiders game on Dec. 26 and four AFC playoff games in January 1999.
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