Labels converge in online arena.(Brief Article)

Broadcasting & Cable, April, 1999 by Tedesco, Richard

BMG and Universal launch powerful new 'Net site; starts out making 250,000 CDs available In what could become the Internet's first digital downloading venture, two music powerhouses have teamed to make CDs available with a single mouse click. BMG Entertainment and Universal Music Group last week launched GetMusic.com, a catch-all commercial music site.

Initially, the site will make 250,000 CD titles available for purchase from various content areas. "We're not setting up this venture to focus on direct delivery," says Lawrence Kenswill, president of global electronic commerce and advanced technology for Universal. The site, he added, will be "one of several ideal platforms from which we will launch [digital delivery]." That could happen...

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