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Baseball ads go virtual.(Major League Baseball teams sign 'virtual advertising' contracts with Princeton Video Image)(Brief Article)

Broadcasting & Cable, April, 1999 by Anderson, Karen

Major League Baseball's San Francisco Giants and Philadelphia Phillies have signed agreements with Princeton Video Image for PVI to provide virtual advertising services for 1999 regular season home games. The San Diego Padres, which have also signed on with PVI, have already sold out their virtual advertising inventory.

This is the first time the Phillies will use PVI's Live Video Insertion System (L-VIS) for its full season of home game broadcasts, and the fourth season that PVI has provided virtual advertising services for the Giants. Last season the Giants worked with the San Diego Padres on an agreement allowing each franchise to send L-VIS images back to its home broadcast market. Through this agreement, PVI created six additional games for the Giants to...

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