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Industry: Email Alert RSS FeedCBS, NBC claim victory.
Broadcasting & Cable, May, 1999 by Schlosser, Joe
Peacock preens over 18-49; CBS eyes total picture With the television season coming to a close last week, two networks came out claiming victory in the Nielsen ratings. NBC executives exited the May sweep last week proud of their victory in the key adults 18-to-49 demographic and their delivery in the category over the entire season.
NBC widened its gap in adults 18-to-49 as the season went on and the network grabbed its 17th win in the past 18 sweeps in the demo. Over at CBS, network executives were toasting their win in total households and viewers during the 19981999 season. For CBS, it was the first time the network has topped the household and total viewers charts since the 1993-1994 season and the first time under CBS President Leslie...
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