AT&T-NBC's digital dance.(Agreement for Olympic coverage)

Broadcasting & Cable, June, 1999 by Higgins, John M.

Carriage deal covers HDTV, Olympics and 2 cable nets In a deal aimed at easing regulatory pressure facing cable operators, AT&T Corp. and NBC have entered into a wide-ranging deal that includes retransmission consent of digital and HDTV signals from NBC's 13 owned-and-operated stations.

To secure the deal AT&T made some generous concessions, including renewing for 10 years an affiliation deal with NBC's cable outlets, CNBC and MSNBC with guaranteed annual rate increases. But in a provision that is likely to be controversial among other cable operators, AT&T's 16 million subscriber cable operation also agreed to pay a hefty surcharge on the two cable networks to carry special coverage of the winter and summer Olympics. Industry executives said...

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