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Industry: Email Alert RSS FeedOn the 'Moneyline'.
Broadcasting & Cable, June, 1999 by McAdams, Deborah D.
CNN's nightly business news holds off CNBC challenge
Moneyline News Hour is hanging tough despite the loss of star anchor Lou Dobbs and new head-to-head competition from CNBC's revamped Business Center
With two new anchors, an extra half hour and the same start time (6:30 p.m. ET), Business Center won the initial skirmish on Monday night (June 21), beating Moneyline 0.5 to 0.4. Business Center attracted 335,000 households; Moneyline drew 311,000.
According to an analysis of Nielsen numbers by Horizon Media, viewers seemed to be shopping between the two. programs. Moneyline's first 15 minutes scored 0.4, while Business Center pulled down a 0.5. During the final 15 minutes, the numbers were 0.6. for Moneyline, 0.4 for Business Center....
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