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Industry: Email Alert RSS FeedSweeps family values.(World Championship Wrestling against Playboy Playmates on Family Feud during November 1999 sweeps)(Brief Article)
Broadcasting & Cable, October, 1999
Ahh, November sweeps. It's all about fun and games until someone pulls out their wrestlers and bunny tails. Pearson Television has what it hopes will be a sure-fire ratings stunt: an episode of the freshman syndicated game show Family Feud. No, the company isn't giving away multimillions or marooning its contestants on deserted islands.
But it is pitting a clan of wrestlers from World Championship Wrestling against a "family" of Playboy playmates from the past couple of years, according to a Pearson programming executive. But what will they do to attract the young male demo?
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