Media Industry
Industry: Email Alert RSS FeedIntel set to invade Europe.
Broadcasting & Cable, October, 1999 by Tedesco, Richard
PC maker, along with Nokia, target continent for Web-enhanced set-tops Intel Corp. covered the remaining geographic base in its global set-top development strategy last week in a deal with Nokia to produce set-top boxes for Internet-enhanced TV in Europe. It's the latest step in Intel's overall initiative to deliver Internet content to non-PC devices.
The Intel-Nokia boxes are expected to be in European markets during the second half of 2000. "This is a worldwide effort for Intel," says Marta Hasler, director of marketing for Intel's home products group. "Basically, what we're trying to enable is for broadcasters to enhance their programming with applications on the Internet." European TV viewers will be able to access personalized information...
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