Two months after acquiring an equity stake in Pax TV, NBC executives announced Monday that they will now be handling all network sales for Pax.

Broadcasting & Cable, November, 1999

Two months after acquiring an equity stake in Pax TV, NBC executives announced Monday that they will now be handling all network sales for Pax. The sales team for the new network will include more than a dozen members of Pax TV's current sales staff, NBC executives say. Shari Post, who formerly ran NBC prime time sales, will run the newly created division for Fax TV that will be based in New York.

Keith Turner, president of NBC Sales, will oversee the new division along with Pax TV President/CEO Jeff Sagansky. The new combination sales division will take effect in mid-December.

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