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Industry: Email Alert RSS FeedNew `Early Show' exec producer.(Lyne Pitts replaces Al Berman on CBS' Early Show as executive director)(Brief Article)
Broadcasting & Cable, December, 1999 by McClellan, Steve
One month after the reinvention of The Early Show, Al Berman, the CBS morning program's executive producer is out, replaced by Lyne Pitts. Since debuting Nov. 1, The Early Show has done little to improve its competitive position in the morning news race. The show is still third, well behind first place Today on NBC and second place Good Morning America on ABC. For the first three weeks of the November sweeps, The Early Show averaged a 2.5 Nielsen household rating and a 9 share, with an average 2.81 million viewers. Today averaged a 5.2/20 (6.28 million viewers) and GMA averaged 3.8/14 (4.48 million viewers).
Pitts, wife of Atlanta-based CBS News correspondent Byron Pitts, has been executive producer of the weekend editions of the CBS Evening News and also...
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