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Industry: Email Alert RSS FeedCBS goes virtual for millennium.
Broadcasting & Cable, January, 2000 by Dickson, Glen
'Evening News' will use PVI technology to do 'virtual branding'
To provide a special look for its millennium-related programming, CBS News turned to Princeton Video Image and its electronic insertion technology to insert "virtual branding" into the festive backdrop of New York's Times Square.
At press time last week, CBS planned to use PVI's L-VIS Live Video Insertion system to place virtual logos into the CBS Evening News on Dec. 30 and 31. The special millennium edition of 48 Hours on Dec. 30 also was expected to use the technology. All three shows were to be anchored by Dan Rather from a position overlooking Times Square.
According to Eric Shapiro, director of CBS Evening News and CBS News special events, the PVI technology would...
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