Media Industry
Industry: Email Alert RSS FeedNDS to prove interactivity for QYC.(Brief Article)
Broadcasting & Cable, February, 2000 by Dickson, Glen
NDS is developing an interactive TV system for QVC's The Shopping Channel in the UK. The system being created by QVC and NDS, a subsidiary of News Corp., will allow shoppers to order products in real time by using their TV remote controls. The system is being installed now and will be available to Sky Digital viewers later this year.
"The digital TV era is turning the set-top box into a new storefront," says NDS CEO and president Dr. Abe Peled. "Content providers and retailers are seeking e-commerce solutions that are optimized for the TV environment and easy to deploy."
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