Media Industry
Industry: Email Alert RSS FeedESPN to use virtual ads for baseball.(Princeton Video Image)(Brief Article)
Broadcasting & Cable, February, 2000 by Dickson, Glen
ESPN says it will use Princeton Video Image's electronic insertion technology for a minimum of 20 Sunday Night Baseball games this year. A new ESPN-PVI agreement, which begins with the first week of the season, represents a significant step-up in the use of virtual advertising by ESPN. "This is a milestone agreement," said PVI President and CEO Dennis Wilkinson in a statement.
ESPN has used the technology in college football and X Games telecasts.
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