Media Industry
Industry: Email Alert RSS FeedRealNetworks scores music deals.
Broadcasting & Cable, March, 2000 by Tedesco, Richard
RealNetworks bolstered its Internet music initiative last week with a series of deals linking its RealJukebox to music retailers. Borders, Musicland, TransWorld Entertainment, Virgin JamCast & Megastore and Wherehouse Online Stores will push their respective customized versions of RealJukebox through some 3,300 retail outlets and their Web sites.
The deal gives the retailers links to the 25 million registered RealJukebox users already using the digital music player, and the customized players enable them to promote specific artists. The deals give RealNetworks a leg up on Microsoft, which is hot to establish its Windows Media Player as the player of choice for digital music downloads. RealNetworks gains new paths to push its software to music...
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