Media Industry
Industry: Email Alert RSS FeedReal, Microsoft: We won.(Brief Article)
Broadcasting & Cable, March, 2000 by Tedesco, Richard
Streaming rivals both brag as RealNetworks licenses Windows Media The arch-enemies in the Web battle for streaming dominance both claimed victory last week as RealNetworks licensed Microsoft's Windows Media technology. Microsoft crowed first, calling the move an indicator of Windows Media ascendancy as the streaming player of choice among PC users.
"Windows Media is now poised to be the universal format for streaming on the Internet," Will Poole, general manager of Microsoft's digital media division, declared. Poole acknowledged that Microsoft didn't know how RealNetworks intended to incorporate its technology into its RealVideo or RealAudio technologies, but that didn't temper his enthusiasm. "For content providers, a universally adopted...
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