ROBERT GLASER.(Brief Article)

Broadcasting & Cable, April, 2000 by TEDESCO, RICHARD

THE NEXT TRANSFORMATION OF TELEVISION--FROM A PASSIVE VIEWING EXPERIENCE CONTROLLED BY PROGRAMMERS TO ONE IN WHICH THE CONSUMER HAS ALMOST UNLIMITED CHOICES OF MATERIAL--IS COMING TO FRUITION BECAUSE ROB GLASER HAD THE IDEA OF BRINGING RADIO AND TV TO THE INTERNET[ldots] HIS Seattle-based RealNetworks Inc.

is a pioneer in streaming media over the Internet and the gamble that he made in 1994 when he started his company (then known as Progressive Networks) was that the narrowband Internet's early success had "set the stage for rich media." RealNetworks' content partners now generate 350,000 hours per week of such content, with 250 broadcasters and cable networks participating. And the company's RealJukebox, which "allows consumers to build and manage...

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