NBC, Tribune feed broadband need.(work with FeedRoom to provide broadband content)(Brief Article)

Broadcasting & Cable, August, 2000 by Kerschbaumer, Ken

Station groups invest in FeedRoom, will begin adding video content to local Web sites

The FeedRoom, which offers its own broadband-delivered content site and also helps other Web sites get into the game, is working with NBC owned-and-operated stations and Tribune Co. to help them offer broadband content. Both NBC and Tribune have also made undisclosed investments in The FeedRoom.

During the next six months, FeedRoom will work with the 13 NBC stations and 16 Tribune stations to design co-branded video areas for their Web sites that will deliver personalized newscasts and other localized news content. Preliminary plans call for the KNSD San Diego and KNBC Los Angeles to be up and running by Labor Day, with the other O&O stations to add broadband...

Read the rest of this article with a Free Trial at HighBeam Research.

Premium Content Partnership | HighBeam Research provides an in-depth online archive library of reference works.