Media Industry
Industry: Email Alert RSS FeedAn eyeful of HDTV.(Brief Article)
Broadcasting & Cable, October, 2000 by Kerschbaumer, Ken
CBS commits to more broadcasts--17 of 18 shows; ABC hints big things are due At least two or the major broadcast networks are gearing up for a big schedule of prime time HDTV programming, with CBS delivering 17 of its 18 sitcoms and drama series in HDTV and ABC planning on offering a substantial increase in its HDTV prime time commitment.
For CBS, the key is a deal with Panasonic Consumer Electronics in which Panasonic, like Mitsubishi last year, will pick up the cost of transferring material to HD in exchange for on-air promotions. Regarding ABC, a representative said that the network at this point is not ready for a formal announcement, but that there will be an increase in HDTV offerings. Marty Franks, CBS executive vice president, says that...
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