NEW WCBS NEWS BRAND.(Brief Article)

Broadcasting & Cable, October, 2000

WCBS-TV New York is rebranding around deals with various Viacom and other content partners to become the CBS 2 Information Network. According to News Director Joel Cheatwood, newscasts will draw on the resources of partners VH1, Court TV, CBS' Healthwatch and Marketwatch, HoLtywood.com, Office.com, CNN and the New York Daily News.

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