Trying to find what works.(National Association of Television Program Executives 2001)(television program syndication)

Broadcasting & Cable, November, 2000 by AULT, SUSANNE

In syndication, failure begets opportunity. So by that calculation, there should be nothing but upside at the NATPE 2001 convention. Much of what's new in syndication isn't working well, so there are plenty of holes to fill, and it's harder than ever to do it. "Syndicators used to be able to say 'Trust me, I can produce X celebrity or X format.' But the reality is that the audience told them that they can't," says Katz TV's Bill Carroll.

But, on the other hand, opportunity is all over the place. There have been few success stories in 2000. And there are perennial rumors Rosie O'Donnell will leave her talk show after 2002, but even if that's not true, the fact is that syndicated strips like hers are aging. Here's a passel of shows knocking at...

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