Media Industry
Industry: Email Alert RSS FeedInteractive TV Business Models in a Cable TV.(Brief Article)
Broadcasting & Cable, December, 2000
Standing at the gate of every cable TV subscriber's home, a cable MSO holds the key to opening a viewer's passive, analog-based set-top box into a digitally enhanced interactive TV (ITV) service. The question remains, however, whether consumers will pay extra for cable's new ITV service, and use it enough, in order for MSOs to receive a profitable return. We believe the answer from consumers will be a resounding "yes", silencing the skeptics who doubt the long-term potential of TV. Currently, cable MSOs are retooling their old TV subscription model, as well as working with third party providers and advertisers, to reflect interactive TV revenue opportunities. The result for cable operators is a wealth of new, incremental revenue streams, combined with their core TV...
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