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Industry: Email Alert RSS FeedCBS' sunny forecast.(Viacom Inc. ad sales)(Brief Article)
Broadcasting & Cable, December, 2000 by McClellan, Steve
NBC and News Corp. notwithstanding, Viacom's Karmazin says his ad sales will rise about 11% this quarter
While NBC and News Corp. have imposed hiring freezes as a result of what they see as a softening advertising economy, Viacom President Mel Karmazin says the ad business is "better today than ever before." At least that's what he told attendees at last week's Credit Suisse First Boston Media Conference in New York. (Company Chairman Sumner Redstone delivered the same message to those attending the UBS Media Conference, also held last week in New York.)
Karmazin said the company's TV, radio and cable sectors would show sales gains in the 11% range (pro forma) in the fourth quarter despite the collapse of the dotcom spending that gave a huge...
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