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Industry: Email Alert RSS FeedNFL brands foreign first downs.
Broadcasting & Cable, January, 2001 by Dickson, Glen
PVI generates virtual signage for sponsors of international Super Bowl broadcasts
Virtual-insertion firm Princeton Video Image will add sponsorship logos to its virtual First-Down Line for international feeds of Super Bowl XXXV, marking the first time the Princeton, NJ.-based company has branded the virtual effect.
As the exclusive provider of virtual advertising and imaging to NFL International, PVI has inserted virtual signage into international feeds of the last three Super Bowls. It will do so again for the Super Bowl XXXV broadcast on Jan. 28. The virtual advertising insertions have traditionally appeared when the U.S. broadcaster went to commercial break and consisted of a virtual logo in the end zone or a virtual sign hanging from the...
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