STARZ SHOOTS FOR JUST THAT.(seeks value pricing and a great premium movie-programming service)(Brief Article)

Broadcasting & Cable, March, 2001 by Prikios, Karen Anderson

Network logged 30 million new subs in 2000 Starz digital network strategy is simple, says Senior Vice President of Marketing Mike Hale: provide value pricing and a great premium movie- programming service. "What we did was really revolutionary in the industry," Hale says. "We've come out with Starz Super Pak: 12 channels for $12 dollars a month.

It used to cost $12 for one channel, and it's not just time-shifting of one channel." And Hale is quick to point out that the strategy is working for the network that is a relative newcomer compared with competitors like HBO and Showtime. Since the introduction of Starz Super Pak, the number of subscribers has jumped from about 58 million pay-subscription units at the end of 1999 to 88 million units at...

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