Internet reality check.(Rob Glaser, Larry Jacobson discuss RealNetworks Inc.)(Brief Article)

Broadcasting & Cable, April, 2001 by Kerschbaumer, Ken

Glaser, Jacobson discuss how old will meet new When the Internet economy was at its height, traditional-media companies felt threatened enough to pour billions into new media initiatives only to have them fall apart when the NASDAQ returned to earth. That's not the way it will always he, though.

There is a place on the Internet for broadcasters, cable operators and other media companies, say RealNetworks founder and CEO Rob Glaser and President and COO Larry Jacobson. "It's certainly tricky if you're fundamentally a distribution-based business," says Glaser. "Previously, you were the only way to get a local audience. Now, there are other ways to get a local audience, and there are also other audiences that are interested in local programming."...

Read the rest of this article with a Free Trial at HighBeam Research.

Premium Content Partnership | HighBeam Research provides an in-depth online archive library of reference works.