Media Industry
Industry: Email Alert RSS FeedReynolds' rough road.(Brief Article)
Broadcasting & Cable, April, 2001 by McClellan, Steve
New head of CBS TV Stations faces turnaround task Job one for Fred Reynolds, the newly appointed president of CBS Television Stations: Fix the stations in the top three markets--WCBS-TV New York, KCBS-TV Los Angles and WBBM-TV Chicago. That's according to Reynolds' boss, CBS Television President Leslie Moonves.
In all three cases, the CBS stations in those markets lag far behind the ABC and NBC stations in the ratings. Until recently, their poor ratings performance had been masked by the booming ad market, but, with the ad market depressed, it's more of a struggle to drive revenue growth with bad ratings, pointed out one CBS insider. It's the second time in recent months that Viacom has picked a chief financial officer to run an operating unit....
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