Groups want IDs on PSAs.(anti-drug public service announcements draw controversy)(Brief Article)(Statistical Data Included)

Broadcasting & Cable, June, 2001 by McConnell, Bill

MAP, NORML petition to have antidrug ads name government as sponsor; Ad Council, MADD, others oppose the move A White House antidrug program that embarrassed networks after Salon.com revealed that TV scripts were being submitted for government approval continues to cause controversy. Media Access Project (MAP) and the National Organization for the Reform of Marijuana Laws (NORML) are asking the FCC to insist that any TV PSAs list the Office of National Drug Control Policy as a sponsor when they are aired as part of a program matching broadcasters' donated PSA time with government-paid ads.

At the heart of their concern is the government's $1 billion, five-year program for buying antidrug TV ads. Concerned that the infusion of paid ads would...

Read the rest of this article with a Free Trial at HighBeam Research.

Premium Content Partnership | HighBeam Research provides an in-depth online archive library of reference works.