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Industry: Email Alert RSS FeedMARKETWATCH.COM AIRS FULL-FORMAT SPOTS.(full-format TV commercials )
Broadcasting & Cable, August, 2001
CBS MarketWatch.com is now "airing" full-format TV commercials on its site. The commercials are optional for viewers, who need to click on them to see them, but they don't require downloading of a player. The site is also being used to launch several campaigns, such as American Airlines commercials, before they debut on TV.
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