Reviving Replay TV.(SONICblue's personal video recorder)(Brief Article)(Statistical Data Included)

Broadcasting & Cable, September, 2001 by Grotticelli, Michael

SONICblue is out to get consumers to buy PVRs With up to 320 hours of VHS-quality storage and fast data transfer, SONICblue's new ReplayTV 4000 personal video recorder is targeted at the 10 million broadband homes predicted in the U.S. by year-end. The home gateway device is part of an effort by the company, which acquired PVR manufacturer ReplayTV last month, to stimulate PVR sales.

Including sales of Microsoft's Ultimate TV service and ReplayTV and TiVo devices, only about 500,000 PVRs have been sold in the U.S. in the two years the technology has been on the market, according to the Consumer Electronics Association. Besides increased storage, SONICblue's strategy for boosting that figure, according to Vice President of Marketing Steve Shannon, is...

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