Help wanted.(FCC allows noncommercial broadcasters to receive advertisement funding from DTV services)(Brief Article)(Editorial)

Broadcasting & Cable, October, 2001

The FCC last week allowed noncommercial broadcasters to generate revenues from ancillary DTV services, including advertising-supported ones, and use them to help defray the cost of the DTV transition. Perhaps when they have paid that bill, they can use those revenues to support the bread-and-butter noncommercial service and further reduce their reliance on the government breadline. But that is another editorial, we just use it to illustrate the DTV-friendly mode of the current FCC.

While the FCC is feeling generous on the DTV front, we think it should bite the bullet and operate as though it recognized that a large portion of commercial broadcasters, for a host of financial and technical reasons, will not be able to make the May 2002 deadline for DTV...

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