A Double from Nielsen. (Station Break).(special November sweeps reports)(Brief Article)

Broadcasting & Cable, December, 2001 by Trigoboff, Dan

Nielsen Media Research will offer special reports--in addition to its regular ratings reports--on November sweeps because of the World Series' unusual effect on the November book. The reports will factor out the World Series. Normally called the October Classic, this year's World Series ran into November, following delays due to the events of Sept.

11. The highly rated fifth, sixth and seventh games on Fox ran during sweeps. Nielsen would not identify stations ordering the report so far, but those in New York and Arizona, home states of the Yankees and Diamondbacks, would be likely candidates.