For 2002, the buck starts here: Political advertising could reach $750 million this year as candidates hustle for cash. (Top of the Week).

Broadcasting & Cable, February, 2002 by Albiniak, Paige

President George W Bush paid a visit to the Big Apple last week, partially to soothe a city still hurting from Sept. 11 but also to help raise money for George Paraki and his campaign to return to the New York governor's mansion this fall. At two fundraisers--a $ 15,000-a-bead affair at the home of Mayor Michael Bloomberg and a $1,500-per-person dinner at the Sheraton New York--Pataki raised $2.6 million and increased his campaign account to $20 million.

So it goes. In state after state, incumbents and challengers alike are busy raising as much money as they can, as fast as they can, to fuel campaigns for federal, state and local offices. And all that fundraising will mean a welcome advertising bonanza for local broadcasters after the...

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