Media Industry
Industry: Email Alert RSS FeedCinemaNow, MGM pact. (In Brief).(MGM Home Entertainment)(Brief Article)
Broadcasting & Cable, February, 2002
CinemaNow signed a deal with MGM Home Entertainment to offer MGM movie content to CinemaNow Internet VOD customers in both streaming and downloadable formats. The goal of the tests is to get an understanding of consumer behavior. Movies available include What's the Worst That Could Happen? and The Man in the Iron Mask. The test includes the use of different price points.
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