Networks forgo March fetes: Broadcast pre-upfront presentations had become glamorous, multimedia events. (Programming).(television network marketing)(Brief Article)

Broadcasting & Cable, March, 2002 by Schlosser, Joe

Normally, in March, 200 top media buyers trek from New York to Los Angeles to get an early glimpse of what the major broadcast networks have cooking in development. The pre-upfront presentations, called the March Screenings, have become glamorous, with multimedia presentations and plenty of stars.

Last year, for example, during ABC's March meeting, Jason Alexander delivered a rollicking 20-minute monologue that excited ABC brass and ad execs about what turned out to be a sitcom bomb called Bob Patterson. On the other hand; Sally Field spoke with passion about her new Supreme Court drama, The Court, which has yet to be put on ABC's prime time docket but seems a bright prospect. But that was then, and this is recessionary now. The March Screenings have...

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