Thomson Grass Valley debuts: Company is banking on complementary product lines to drive U.S. sales.(Thomson Multimedia S.A. purchase of Grass Valley Group Inc.)(Brief Article)(Statistical Data Included)

Broadcasting & Cable, April, 2002 by Kerschbaumer, Ken

The acquisition of the Grass Valley Group by Thomson Multimedia a little over a month ago is filled with inherent synergies and potential conflicts. Overlapping product lines, newly unified research-and-development teams, the merging of two management teams--even the question of what the company will officially be called--are all issues still being addressed.

That made Monday's introduction of two companies as one all the more important for the French electronics manufacturer, which purchased an American broadcast industry mainstay. The driving reason for the acquisition, says Marc Valentin, vice president of Thomson Broadcast Solutions, was simple: More presence, better products. "Only 20% of our sales were in the U.S. and that doesn't reflect...

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