Media Industry
Industry: Email Alert RSS FeedABC-TV. (Final Words).(Leo Burnett hired for new ad campaign)(Brief Article)
Broadcasting & Cable, May, 2002
Say goodbye to ABC-TV's "yellow" campaign (or what's left of it, anyway). ABC has hired Chicago-based Leo Burnett to develop a new on-air ad campaign for the struggling network. The current campaign was created in-house at ABC, and the network is said to want a new creative ad package to kick off the 2002-03 season.
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