Buys of our lives. (Merchandising).(merchandise from soap opera)(Brief Article)

Broadcasting & Cable, May, 2002 by Jessell, Harry A.

You're watching Days of Our Lives one afternoon, and you say to yourself, "That Phillip is certainly a hunk, and his computer is kinda sexy, too. I wish I had one just like it." Well, now you can. Starting this summer, fans of NBC's Days and Passions can purchase computers, apparel, jewelry and other products through ShopNBC, the home-shopping network 40% owned by NBC and parent GE.

The products will be written into the soaps, then, starting in mid July, sold every other Saturday afternoon on ShopNBC's Soap Style. The show will feature interviews with soap stars, behind-the-scenes footage, bloopers, previews, trivia and contests. Wait! There's more! Viewers will also be able to purchase the items at ShopNBC.com and NBC.com.