Acme plans a Buzz. (B&C Eye).(Acme Communications plans news show)(Brief Article)

Broadcasting & Cable, August, 2002 by McClellan, Stephen

Acme Communications, the station group controlled by Turner Broadcasting head Jamie Kellner, is going after news ad dollars with a 6-9 a.m. news show, The Daily Buzz, to be launched this fall at Acme's WBDT(TV) Dayton and fed to the rest of the Acme station group. With kidvid no longer viable in the time period (The WB dropped its own weekday-morning cartoon lineup a year ago), Acme sees a future in morning news.

Buzz will have local news and weather inserts for stations carrying it in other markets; syndication is possible too. Acme President Doug Gealy says just a I rating with adults 18-49 would boost Acme's revenue in the time period five-fold. And what about launching from Dayton? Well, it worked for Donahue.

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