ABC hired veteran marketing and promotion executive Steve Sohmer as executive VP, marketing, advertising and promotion. (The People Meeter).(Brief Article)

Broadcasting & Cable, August, 2002

ABC hired veteran marketing and promotion executive Steve Sobmer as executive VP, marketing, advertising and promotion. Sobmer formerly led promotional efforts at NBC when that network began its climb from the cellar to dominance in the '80s and, prior to that, headed promotion for CBS. Most recently, he had been president, marketing, for Paxson Communications.