Microsoft broadens its streaming vision: Tandberg developing encoder for Microsoft Windows Media 9. (Technology).(Brief Article)

Broadcasting & Cable, September, 2002 by Kerschbaumer, Ken

Streaming media is ready for its broadcast close-up. Microsoft's recently released Windows Media 9 format attains DVD and CD quality, and the company is working on a joint project with TV-broadcast-equipment manufacturer Tandberg. Consider it the first attack in a marketplace dominated by formats like MPEG-2 and MPEG-4.

Tim Sheppard, director of strategic development, Tandberg Television, says the two companies began discussions six months ago on a product that would bring the streaming format into a form factor that is identical to that of traditional broadcast video encoders. The dedicated box is designed to offer performance advantages over PC-based encoding systems, making it more suitable for transmission efforts requiring greater redundancy. ...

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