Rainbow brightens its stripes: channels like Bravo rarely push the envelope; under Sapan, though, there's a more ambitious agenda-and NBC may want Bravo. (Cover Story).(Brief Article)

Broadcasting & Cable,  October, 2002  by Romano, Allison

Tags: advertisement, Cable, Cablevision Systems Corp., NBC, network

• E-mail
• Print
• Link

for years, the cornerstone show on Bravo has been Inside the Actor's Studio, an hour-long, endlessly fawning interview of some major movie stars. It costs the network around $125,000 an episode. And for years, that was pretty much at the high end of Bravo's programming budget.

That will change. Next fail, Bravo takes a huge financial plunge, debuting off-net episodes of one of NBC's signature series, The West Wing. Bravo is paying a hair-raising $1.2 million per episode. That's at least $105 million for four seasons' worth of episodes, a record price for an hour drama at the ...

Read the rest of this article with a Free Trial at HighBeam Research.