Media Industry
Industry: Email Alert RSS FeedGrey Global Group. (Accounts).(Novartis Pharmaceuticals hires Grey Global Group)(Brief Article)
Broadcasting & Cable, November, 2002
NOVARTIS PHARMACEUTICALS has appointed GREY GLOBAL GROUP, New York, for its CIBA VISION eye-care unit. The global account, estimated at $20 million, had previously been handled by PUBLICIS GROUPE's PUBLICIS WORLDWIDE. WPP GROUP's MINDSHARE continues to handle media duties for Ciba Vision as well as Novartis's newly shifted Diovan and Zelnorm drugs.
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