Sales. (Hot Spots).(ABC's Super Bowl)(Anheuser-Busch)(Brief Article)

Broadcasting & Cable, December, 2002

ABC's Super Bowl coverage on Jan. 26 is nearly sold out at prices in the $2 million to $2.2 million range, industry sources say. That's up from $1.9 million per 30-second spot last January. ANHEUSER-BUSCH, which has had the beer exclusive on the event for about 15 years, has alone bought about five minutes' worth of airtime for Budweiser and other brands, sources say.

Other major clients include GENERAL MOTORS' Cadillac (which also will sponsor ABC's post-game show); PEPSICO INC., for its lemon-lime soft drink Sierra Mist; LEVI STRAUSS & CO.; H&R BLOCK; and CHARLES SCHWAB. MONSTER.COM is one of the few Internet companies still buying into the Super Bowl.