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Industry: Email Alert RSS FeedNikon. (Account).(company narrows ad agency search to six firms )(Brief Article)
Broadcasting & Cable, December, 2002
NIKON has pruned the list of contenders for its estimated $17 million-plus account to six agencies. The finalists: HAVAS' ARNOLD and EURO RSCG MVBMS; OMNICOM's BBDO WORLDWIDE and DDB WORLDWIDE; and INTERPUBLIC's BOZELL and MCCANN-ERICKSON. Arnold is based in Boston. The rest are based in New York.
PUBLICIS GROUPE's FALLON WORLDWIDE, the Minneapolis-based incumbent, is not included in the review
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