Campaigns. (Hot Spots).(Frito-Lay)(Pepsico Inc.)(potato-chips)(Brief Article)

Broadcasting & Cable, December, 2002

Broadcast and cable network execs are banking on some new snack ad budgets early next year, when PEPSICO INC.'s Frito-Lay is expected to go national with Lay's Stax. The new potato-chip product, packed in a canister ala Pringles, should go national in March, and its arrival undoubtedly will be met with a counter-offensive from archrival PROCTER & GAMBLE CO.'s Pringles.

Frito-Lay also is preparing to introduce Go Snacks, various salty snacks in canisters. Meanwhile, QUAKER OATS CD. will go against Frito-Lay's Grandma's cookie brand and KRAFT FOODS' recently unveiled Go-Paks with Quaker Quick Bites, a line of small oatmeal raisin and chocolate-chip cookies.