Media Industry
Industry: Email Alert RSS FeedPBS to swap some push for pull: network investigates new IP via satellite delivery system. (Tech Test).(Internet Protocol program)
Broadcasting & Cable, December, 2002 by Kerschbaumer, Ken
PBS has undertaken a pilot program to see whether all the pushing of content to member stations might be better (and cheaper) if there is a little pulling as well. The program involves six stations that will receive content from PBS headquarters via Internet Protocol over satellite. More important, the stations will request, or "pull," the programs they want instead of relying on scheduled delivery via satellite.
Because the delivery is in non-real time and could stretch over many hours, the service will be used only with programming that is not time-sensitive. Live and near-live programs that air quickly (like Newshour With Jim Lehrer) will still be delivered the old-fashioned way scheduled and in real time. "We're not streaming video. We're...
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